/* Kettle and Ash — AI search visibility for local businesses */
@font-face {
  font-family: "Inter";
  src: url("../fonts/inter/Inter-Variable.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Libre Baskerville";
  src: url("../fonts/libre-baskerville/LibreBaskerville.woff2") format("woff2");
  font-weight: 400 700;
  font-style: normal;
  font-display: swap;
}

:root {
  --bg: #F5F6F8;
  --bg-card: #FFFFFF;
  --ink: #12151A;
  --ink-muted: #5A616C;
  --navy: #0E1A2B;
  --navy-deep: #0A1220;
  --navy-hover: #1A2B45;
  --accent: #AE160F;
  --line: #E3E6EB;
  --line-strong: #D5D9E0;
  --on-dark: #F4F6F8;
  --on-dark-muted: rgba(244, 246, 248, 0.78);
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --serif: "Libre Baskerville", "Times New Roman", Times, serif;
  --max: 68rem;
  --pad: clamp(1.25rem, 4vw, 2.25rem);
  --radius: 4px;
}

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.65;
  font-weight: 400;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3, h4 {
  font-family: var(--sans);
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: -0.03em;
  margin: 0;
}
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }

.skip {
  position: absolute;
  left: 0.75rem;
  top: -4rem;
  z-index: 100;
  background: var(--navy);
  color: var(--on-dark);
  padding: 0.5rem 0.85rem;
  border-radius: var(--radius);
  text-decoration: none;
  font-size: 0.9rem;
  font-weight: 500;
}
.skip:focus { top: 0.75rem; }

:focus-visible {
  outline: 2px solid var(--navy);
  outline-offset: 3px;
}
.band-dark :focus-visible,
.cta-final :focus-visible,
.site-footer :focus-visible {
  outline-color: var(--on-dark);
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: var(--bg-card);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0.65rem var(--pad);
  display: flex;
  align-items: center;
  gap: 1rem 1.25rem;
}
.brand {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  text-decoration: none;
  min-width: 0;
  color: var(--ink);
}
.brand img {
  width: 2.5rem;
  height: auto;
  flex-shrink: 0;
}
.brand-name {
  font-family: var(--serif);
  font-size: 1.05rem;
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.15;
  white-space: nowrap;
}
.nav-desktop {
  display: none;
  align-items: center;
  gap: 1.6rem;
  margin-left: auto;
}
.nav-desktop a {
  text-decoration: none;
  font-size: 0.875rem;
  font-weight: 500;
  letter-spacing: 0.01em;
  color: var(--ink-muted);
}
.nav-desktop a:hover { color: var(--ink); }
.header-cta { margin-left: auto; flex-shrink: 0; }
@media (min-width: 880px) {
  .brand img { width: 2.75rem; }
  .brand-name { font-size: 1.125rem; }
  .nav-desktop { display: flex; }
  .header-cta { margin-left: 0; }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--navy);
  color: var(--on-dark);
  text-decoration: none;
  font-family: var(--sans);
  font-weight: 600;
  font-size: 0.9375rem;
  line-height: 1.2;
  letter-spacing: 0.01em;
  padding: 0.85rem 1.25rem;
  border-radius: var(--radius);
  border: 1px solid transparent;
  transition: background 0.15s ease, color 0.15s ease;
}
.btn:hover { background: var(--navy-hover); color: var(--on-dark); }
.btn-sm {
  padding: 0.5rem 0.9rem;
  font-size: 0.8125rem;
}
.btn-on-dark {
  background: var(--bg-card);
  color: var(--navy);
}
.btn-on-dark:hover { background: #FFFFFF; color: var(--navy); }

.email-note {
  margin-top: 0.95rem;
  font-size: 0.875rem;
  line-height: 1.5;
  color: var(--ink-muted);
  max-width: 28rem;
}
.band-dark .email-note,
.cta-final .email-note {
  color: var(--on-dark-muted);
}

/* Shared layout */
.wrap {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 var(--pad);
}
.section {
  padding: clamp(3.75rem, 8vw, 6rem) 0;
}
.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  font-family: var(--sans);
  font-size: 0.6875rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--navy);
  margin-bottom: 1rem;
}
.eyebrow::before {
  content: "";
  width: 1.15rem;
  height: 1.5px;
  background: var(--accent);
  flex-shrink: 0;
}
.section-title {
  font-size: clamp(1.7rem, 3.1vw, 2.25rem);
  letter-spacing: -0.03em;
  max-width: 28ch;
  margin-bottom: 0.85rem;
}
.lede {
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink-muted);
  max-width: 38rem;
}

/* Hero */
.hero {
  padding: clamp(3.25rem, 9vw, 6.5rem) 0 clamp(3.75rem, 9vw, 7rem);
}
.hero-inner { max-width: 40rem; }
.hero h1 {
  font-size: clamp(2.15rem, 5vw, 3.35rem);
  line-height: 1.1;
  font-weight: 600;
  letter-spacing: -0.035em;
  margin: 0 0 1.25rem;
  max-width: 14em;
}
.hero .lede {
  font-size: 1.125rem;
  margin-bottom: 1.85rem;
}

/* Problem / dark bands */
.band-dark {
  background: var(--navy);
  color: var(--on-dark);
}
.band-dark .eyebrow { color: var(--on-dark-muted); }
.band-dark .eyebrow::before { background: var(--accent); }
.band-dark .section-title {
  max-width: 26ch;
  color: var(--on-dark);
  margin-bottom: 1.15rem;
}
.band-dark .lede {
  color: var(--on-dark-muted);
  margin-bottom: 2.35rem;
}
.problem-grid {
  display: grid;
  gap: 1.75rem 1.5rem;
}
@media (min-width: 800px) {
  .problem-grid { grid-template-columns: repeat(3, 1fr); gap: 2rem 1.75rem; }
}
.problem-item h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.35;
  margin-bottom: 0.55rem;
}
.problem-item h3::before {
  content: "";
  display: block;
  width: 1.25rem;
  height: 1.5px;
  background: var(--accent);
  margin-bottom: 0.9rem;
}
.problem-item p {
  color: var(--on-dark-muted);
  font-size: 0.975rem;
  line-height: 1.6;
}
.rule {
  border: 0;
  border-top: 1px solid rgba(244, 246, 248, 0.16);
  margin: 0 0 2rem;
}

/* Steps / included */
.steps, .include-grid {
  display: grid;
  gap: 1.1rem;
  margin-top: 2.15rem;
}
@media (min-width: 800px) {
  .steps, .include-grid { grid-template-columns: repeat(3, 1fr); gap: 1.25rem; }
}
.step, .include-card {
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.4rem 1.3rem 1.45rem;
}
.step-num {
  font-family: var(--sans);
  font-size: 0.75rem;
  font-weight: 600;
  color: var(--accent);
  letter-spacing: 0.12em;
  line-height: 1;
  margin: 0 0 0.85rem;
}
.step h3, .include-card h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.35;
  margin-bottom: 0.5rem;
}
.step p, .include-card p {
  color: var(--ink-muted);
  font-size: 0.975rem;
  line-height: 1.6;
}
.include-card ul {
  margin-top: 0.95rem;
  display: grid;
  gap: 0.45rem;
}
.include-card li {
  position: relative;
  padding-left: 1rem;
  color: var(--ink);
  font-size: 0.975rem;
  line-height: 1.5;
}
.include-card li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.62em;
  width: 0.35rem;
  height: 0.35rem;
  background: var(--navy);
  border-radius: 1px;
}

.pricing-note {
  margin-top: 1.6rem;
  padding: 0.85rem 0 0.85rem 1.1rem;
  border-left: 2px solid var(--accent);
  color: var(--ink);
  font-size: 0.975rem;
  max-width: 40rem;
}

/* FAQ */
.faq-list {
  margin-top: 2.15rem;
  display: grid;
  gap: 0;
  max-width: 44rem;
}
.faq-item {
  border-top: 1px solid var(--line-strong);
  padding: 1.35rem 0;
}
.faq-item:last-child { border-bottom: 1px solid var(--line-strong); }
.faq-item h3 {
  font-size: 1.0625rem;
  font-weight: 600;
  letter-spacing: -0.02em;
  margin-bottom: 0.45rem;
}
.faq-item p {
  color: var(--ink-muted);
  font-size: 0.975rem;
  line-height: 1.65;
}

/* Final CTA */
.cta-final { text-align: left; }
.cta-final .section-title {
  max-width: none;
  color: var(--on-dark);
  margin-bottom: 0.75rem;
}
.cta-final .lede {
  color: var(--on-dark-muted);
  margin-bottom: 1.75rem;
}

/* Footer */
.site-footer {
  background: var(--navy-deep);
  color: var(--on-dark);
  padding: 2rem 0 2.15rem;
  border-top: 1px solid rgba(244, 246, 248, 0.06);
}
.footer-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.75rem;
}
.site-footer img {
  width: 2.75rem;
  height: auto;
}
.footer-meta {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}
.footer-name {
  font-family: var(--serif);
  font-size: 1rem;
  font-weight: 400;
  letter-spacing: -0.01em;
}
.site-footer a {
  color: var(--on-dark);
  text-decoration: underline;
  text-underline-offset: 0.16em;
  text-decoration-thickness: 1px;
  font-size: 0.9rem;
}
.site-footer a:hover { color: #FFFFFF; }
.copyright {
  margin-left: auto;
  font-size: 0.8125rem;
  color: var(--on-dark-muted);
}
@media (max-width: 639px) {
  .copyright { margin-left: 0; width: 100%; }
  .brand-name { font-size: 1rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn { transition: none; }
}

@media (max-width: 639px) {
  .hero .btn,
  .cta-final .btn {
    width: 100%;
    max-width: 24rem;
  }
}