The questions have changed
People ask ChatGPT, Google AI Overviews, Perplexity, and Grok for a contractor by name, not only for a page of links.
AI search visibility for local businesses
When a homeowner asks AI who to call,
be in the answer.
Kettle and Ash helps roofers, HVAC companies, and plumbers show up when people ask ChatGPT, Google AI Overviews, Perplexity, or Grok for a contractor in their town.
Get your free AI visibility checkEverything happens over email, so there are no sales calls.
The problem
Customers now ask AI. If you aren’t in the answer, you don’t get the call.
Homeowners used to search a list of results. Many now ask an AI tool a direct question: “Who’s a good roofer near me?” or “Who should I call for a furnace repair in my town?” If your business isn’t in that answer, the work often goes to whoever is named instead.
Someone else may already be named
Those tools draw on the sites, listings, and reviews they can already see. If yours are thin or missing, you are easier to leave out.
The job follows the name they hear
When a homeowner gets an answer, they usually contact that business. If you are not mentioned, you may never know the work was there.
How it works
Three steps, all over email
You write to us with your business name, trade, and town. We take it from there and write back. There is nothing to schedule.
01
Free AI visibility check
We look at whether you appear when people ask AI for a contractor in your town, and who appears instead. The report arrives by email.
02
One-time setup
If you decide to move ahead, we fix the parts of your online presence that AI systems actually read: site content, FAQs, business listings, and your review profile.
03
Monthly tracking and upkeep
We keep watching those answers and keep the work current, so the fixes don’t go stale. Updates come by email too.
What’s included
A clear check, then the work to back it up
Start with the free report. If you want help after that, the setup and monthly upkeep are quoted up front.
Free AI visibility check
A plain-language look at how you show up today, sent by email.
- Whether you appear in AI answers for your trade and town
- Who appears instead
- A short summary of what looks thin or missing
One-time setup
Fixes aimed at the sources AI tools actually use.
- Site content
- FAQs
- Business listings
- Review profile
Monthly tracking and upkeep
Ongoing attention so the work stays current.
- Tracking how you appear in AI answers
- Upkeep on the setup, as needed
- Notes sent by email
Simple flat pricing, quoted after your free check.
FAQ
Common questions
What is AEO?
AEO stands for Answer Engine Optimization. It is the work of helping your business show up when people ask AI tools — such as ChatGPT, Google AI Overviews, Perplexity, or Grok — for a recommendation. It is related to SEO, but the aim is to be named in the answer, not only listed on a results page.
How long does it take?
The free visibility check starts when you email us your business name, trade, and town. The report arrives by email. If you decide to move ahead, we will include a clear timeline with your quote.
Are there long contracts?
No. There are no long contracts. The setup is a one-time project, and monthly tracking and upkeep can be continued or stopped as it suits you. Everything happens over email, so there are no sales calls.
See whether you show up
Email us your business name, trade, and town. We’ll send your free AI visibility check back by email.
Get your free AI visibility checkEverything happens over email, so there are no sales calls.